With the rise in demand for products that are created sustainably as well as a consumer consciousness that is unprecedented, more and more companies are dedicating themselves to social causes. In order to recognize companies and startups that desire to give top priority to these causes, the legal status of Benefit Corporation and/or Certified B Corp status. This recognition is meant to give consumers a way to find companies with genuine social commitment that are not simply nonprofits.
There are several benefits for companies and organizations to become a Benefit Corporation and/or a Certified B Corp, but Business Insider names seven main benefits:
By keeping these benefits – and of course the benefits for your specific cause – in mind, making the decision to become a Benefit Corporation or a Certified B Corp is an important step for a business with a social mission. Recent polls indicate nearly 90 percent of consumers prefer companies that support important social issues, so not only is it a good thing to do to be a part of the B Corp community, it is also good for a company’s bottom line.